Clean Master
About Clean Master
Our client, Clean Master, is a trusted provider of professional cleaning services in Kilkenny, Ireland. Specialising in commercial, residential, industrial, and specialist cleaning, Clean Master serves a broad range of sectors, including offices, restaurants, hotels, healthcare facilities, schools, and retail spaces.
With a strong operational presence but limited online visibility, Clean Master was missing out on a growing share of digital enquiries. The company approached us to revamp their website and build a long-term SEO strategy to attract B2B clients in Kilkenny and the surrounding areas.
While competitors were relying heavily on paid ads and social media, Clean Master recognised the untapped potential of organic traffic and search engine optimisation. That’s where our team came in.
Problems We Identified
When Clean Master approached us, they had a limited online presence and weren’t ranking for the high-converting keywords that matter in the commercial cleaning space. Although they offered top-tier services across Kilkenny including for offices, hotels, restaurants, hospitals, schools, and industrial spaces — their website failed to reflect this professionalism.
Our Approach
To help CleanMaster.ie compete in the commercial cleaning sector and generate qualified leads, we developed a focused SEO strategy grounded in both technical improvements and local relevance. Our approach included:
We redesigned the site for better navigation, faster load times, and clear service segmentation tailored to commercial sectors.
We developed dedicated pages for each service and sector, tailored to high-intent local searches in Kilkenny.
Our team performed in-depth keyword research, developed a content calendar, and published optimised blog content to support service-specific rankings.
We implemented schema markup, resolved crawl and index issues, and ensured proper tracking through Google Search Console and Analytics.
We built authority through backlinks from trusted Irish directories and industry-specific sources, alongside strategic citation building.
We enhanced Clean Master’s GBP to reflect commercial services, improve visibility in local search results, and drive engagement from business clients.
Our Success in Rankings
Conclusion
Clean Master’s journey shows how a sector-focused SEO strategy can transform a local cleaning business into a go-to provider for commercial contracts. With just six months of effort, the company now ranks across high-converting industry terms and continues to grow its presence in Kilkenny and beyond.
